One Love

in cooperation with Geert Mul
client: Umbro
Beurs van Berlage, Amsterdam
May 23rd - July 9th 2006

Football rules the world. All the more so in 2006, the year that the Football World Championships take place in Germany. Commissioned by Umbro, photographer Levon Biss travelled around the world for a year. The result is One Love, a photography project depicting the attraction and impact of the beautiful game around the world. The video presentation was developed by Geert Mul and me and based on the Jugendstil style of the Beurs van Berlage building in Amsterdam.
What we did is that we fucked up Levon Biss book (Biss’ worldwide study delivered a photographic document of around 300 photographs, each telling
a story of how people eat, sleep and play football everywhere in the world.), and made a nice new
cut-up version of the material.